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Tourism Week Begins May 2 – Get Ready to Get Casual for a Cause!

Posted on April 9, 2015

Last year, our industry came together during National Travel & Tourism Week to raise awareness and funds to help end homelessness in Baltimore. This year, we are challenging our members to get Casual for a Cause to benefit the new Visit Baltimore Education & Training Foundation. The plan is simple:

1. Employers sign up to promote Casual for a Cause button sales among their staff.

2. Employees purchase a Casual for a Cause button for $10, enabling them to wear jeans to work during Tourism Week (Friday, May 8, for hotel staff).

3. All donations benefit the new Visit Baltimore Education & Training Foundation, supporting scholarship programs for future tourism professionals.

Visit Baltimorewill provide the buttons, signage and tools to explain why our community is dressing Casual for a Cause and spread the word about tourism’s impact on Baltimore’s economy and quality of life. Mark your calendars for May 2-10, and stay tuned for the Casual for a Cause call to action. 

If you have any questions, please email ablivingstone@baltimore.org or call 410-659-7054.


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