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What to Expect When You Visit
What to Expect When You…
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Become a Tourism Ambassador

Turn every visitor encounter into a positive experience by becoming a certified tourism ambassador through Visit Baltimore.

Program Overview

Accredited through the Tourism Ambassador Institute® and administered at the local level, the CTA program prepares you to make every interaction with visitors a memorable one. This four-hour program will equip you to speak knowledgeably about our local and state history, our city’s neighborhoods, our attractions and other distinguishing aspects of our destination.

Program Requirements:

  • Complete reading and pre-class exercises
  • Active participation in four-hour classroom session
  • Certification exam


  • A recognized credential that is visible to your visitors and to your organization
  • Build skills that you’ll have for a lifetime
  • Demonstrated commitment to the hospitality industry, which may lead to career advancement.
  • Opportunities to network with and learn from your peers in your city and region

Learn More

For more information about the CTA program, please visit To participate in an upcoming CTA Training through Visit Baltimore, please contact Craig Vay at [email protected].