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Key Tourism Talking Points

“Baltimore Tourism...”

Is An Economic Engine. We are an essential element in the economic engine of the City – and the State. Baltimore tourism was responsible for $10.3 Billion in total sales in 2016.

Is A Tax Generator. We are a major tax generator that brings new money into the local economy – to the tune of $294 Million in City taxes/fee revenue and $411 Million in State taxes/fee revenue in 2016 alone.

Benefits Local Residents & Businesses. We create infrastructure for use by the visitor that benefits the local citizenry and commerce year-round - because a great place to visit, is also a great place in which to live and to work. The economic impact of Baltimore tourism also saves $680 in annual tax contributions per Baltimore household.

Creates and Supports Local Jobs. Baltimore’s tourism industry already employs 85,052 residents from throughout and beyond the Baltimore-metro region – and growing.

  • Hospitality and tourism has generated more US jobs over the past 15 years than any other traded cluster of its size; and, in Maryland, is outpacing the total economy in both job and personal income growth.
  • Equally important, tourism provides important entry-level opportunities for local residents, as well as significant opportunities for career and wage progression.

Supports a Global Baltimore Brand. Tourism promotion helps to create a global brand for our destination – in turn, helping to attract prospects and investments in other sectors.


The Vital Role of Destination Promotion by Visit Baltimore

Challenge:  The primary motivator of a trip is usually the experience of a destination, beyond a single business...

Answer:  Visit Baltimore articulates the destination's brand message that is consistent with consumer motivations

Challenge:  Effective marketing requires scale to reach potential visitors...

Answer:  Visit Baltimore pools sustained resources to provide the economies of scale and marketing infrastructure required to generate impact


Communicating with your Legislator 101

You’ve connected with your legislator... but how can you best effectively communicate your message and stand out among all other issues? Above all, how do you become a priority? Here are a few common tips to help break through the clutter and deliver your message loud and clear.

Do your Homework. Read newsletters and legislative/advocacy alerts about an issue carefully. Understand both sides of the issues. Know when a bill is in committee, when hearings will be held, and who the co-sponsors are.

Personalization: An ounce of personalized extra effort is worth a pound of persuasion. The more personalized you make the request, the more likely you will be heard. Talk to your legislator about what tourism means for your business, your employees and to you personally.

  • Don’t forget! The Visit Baltimore Advocacy Action Center will automatically populate with suggested messages when we ask you to email or write your elected official(s) on a particular issue. Don’t be afraid to edit the message to express your own views, and, share personal examples. 

The Power of Simplicity: Do not underestimate the power of simplicity. Using overly complex language can produce the exact opposite of the intended effect.

Finding a Common Ground: Find relatable common ground. Thing like friends in common, hometowns or alma maters can help create bridges.

Concrete vs. Abstract: Research shows that concrete images are likely to be more effective than abstract ones. Talk about real people, real places and real problems.

Be Courteous, but Firm and Confident: Remember you have a right and duty to communicate with your elected officials. Do not argue with your legislator or make threats. If it is clear that the person will not support your position, just give the facts and ask him or her to consider your viewpoint. Even if you disagree, you always want to keep the lines of communication open for discussing future issues.

Notes: After completing a meeting, send a hand written thank you note thanking them for their time and highlighting your discussion. Offering again your contact information if they need any follow-up.

Herd Mentality: Herds are persuasive because people are motivated to follow other people's behavior. Let them know who else is backing your request. Show the support for it.


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