Posted on December 19, 2018
Visit Baltimore hosted twenty-five students from Northwood County High School’s International Trade, Transportation & Tourism program (IT3) on December 18, 2018 for a day in Baltimore city.
The goal of the excusion was to supplement their Destination Management Organizations module with a visit to a real destination marketing organization.
Visit Baltimore hosted twenty-five Juniors, Sophomores and Seniors from North County High School’s International Trade, Transportation & Tourism program (IT3) on December 18, 2018 for a day in Baltimore City. The goal of the excursion was to supplement their Destination Management Organizations module with a visit to a real destination marketing organization. The day began with a presentation by a Visit Baltimore executive about the functions of various departments at Visit Baltimore, and how the CVB works with city government as well as local tourism partners to promote Baltimore’s amenities to tourists and conventions. The students then toured two Visit Baltimore member hotels: The Delta Hotel and Hyatt Regency Baltimore Inner Harbor – where they were able to connect the marketing efforts of a CVB with the on-site functions and management structure of the hospitality industry.
The IT3 program teacher was grateful for the presentation at Visit Baltimore and impressed with the level of service provided to the group both hotels. “I’m trying to get our students to see the opportunities the hospitality industry has to offer right at their doorstep. The wealth of information we received from your presentation on the marketing of Baltimore was fantastic. Both hotels you arranged for us to visit were incredibly welcoming and gracious. They explained the properties and then took us through front and back of house – introducing us to employees as we went. The kids met people just starting out as well as 30+ year veterans and got to hear about the paths people took to get where they are. All of this was exactly what we were hoping for today.”
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If you are a teacher interested in coordinating a similar industry exposure for your students, or, a tourism partner eager to collaborate in a future program, please contact Leticia Enos at [email protected].