Posted on October 26, 2016
Visit Baltimore is excited to add three new dynamic personalities to the "My BMore" campaign, a meetings and tourism advertising campaign launched in April 2015 to showcase Baltimore through the lens of key visionaries with authentic connections to the city. Dedicated ads featuring Wes Moore, social entrepreneur and best-selling author; Jen Meyer, CEO of Baltimore–based incubator Betamore; and Ronald Peterson, president of Johns Hopkins Health System, join the current creative lineup that includes Julie Bowen, Josh Charles, Common, Mike Rowe, Johnathon Schaech, Kevin Plank, Marin Alsop, Choo Smith, Cal Ripken Jr. and Brave Williams.
The new ads are intended to highlight aspects of Baltimore's varied attractions and meeting spaces and focus on the city's nationally recognized hub of talent, technology and medical resources as part of targeted convention sales vertical marketing efforts. In their ads, Moore, Meyer and Peterson leverage their own experiences to position Baltimore as an ideal destination for meetings and conventions. Click here to read more about today's announcement.