Posted on April 6, 2017
Visit Baltimore is running a two-page advertising spread highlighting our amazing culinary scene this summer across several top-tier publications. The ad will run in the Summer Travel issue of the New York Times "T" Magazine and in the Baltimore, DC and Philadelphia June issues of Travel + Leisure, Food & Wine and Real Simple, garnering more than five million impressions.
This culinary ad is a strategic arm of a larger integrated culinary campaign, created and implemented to promote Baltimore as a travel-worthy culinary destination, capturing the flavors from a wide range of neighborhoods—Mount Vernon, Fell's Point, Woodberry, Hampden and more. The campaign aims to feature the Chesapeake specialties we've always been known for, but also highlight our thriving restaurant renaissance led by award-winning chefs, innovative food halls, artisanal neighborhood eateries, unique breweries and more.
Other aspects of this campaign include continually creating content for the new culinary section of Visit Baltimore's website – www.baltimore.org/culinary; hosting top-tier culinary journalists in-market to allow them to experience first-hand Baltimore's culinary scene; and touting Baltimore's culinary achievements in the upcoming Summer/Fall Visitor's Guide.