Visit Baltimore's Spring/Summer Marketing Plan

Posted on May 15, 2018

On April 30 Visit Baltimore launched its Spring/Summer media plan. Our mission is to invite outer-market travelers to discover the Baltimore they're missing. Through high-profile media placements including in-game messaging at Oriole Park at Camden Yards, Pandora Radio, connected TV and movie theater screens along the East Coast, we'll remind people about Baltimore's authentic charm. New this spring, Visit Baltimore launched the next steps of the #MyBmore campaign. #MyBmore: Visit Like A Local includes an interactive social media header that allows visitors to click on the photos to see where it was taken, who posted it and what the caption is. There are currently five profiles of Baltimoreans with all different types of interests giving their recommendations on unique Baltimore experiences. Visit Baltimore will continue to add more exciting elements to this campaign, so stay tuned for updates!

In addition, we will also target our nearby county residents to encourage them to experience Baltimore's award-winning restaurants, world-class attractions and beautiful hotels right in their own backyard. We cannot accomplish this without the support of our members, stakeholders and partners! How can you get involved?

  • Use #MyBmore and/or the #MyBmore logo on your social media posts, your website, printed collateral, and advertisements. Click here for the #MyBmore marketing tool kit.
  • Add a retargeting pixel to your organization's website so we can stay in touch with potential visitors and remind them of all that Baltimore has to offer! For easy-to-follow instructions, please contact [email protected]
  • Create exciting events and/or content that Visit Baltimore can promote, submit an event here.