Tuesday, December 16, 2014 - 11:30am
(BALTIMORE, MD) — Dionne Joyner-Weems was recently promoted to vice president of marketing at Visit Baltimore, where she is responsible for implementing marketing campaigns, programs and promotions for the general leisure, multicultural, LGBT and international markets.
Joyner-Weems joined Visit Baltimore in August 2005 as the marketing manager of advertising and promotions. In the three years following, she facilitated all leisure and convention marketing and advertising programs, and coordinated all seasonal promotions, including the city’s highly successful Baltimore Restaurant Week, which was awarded the 2006 Maryland Tourism Council award for “Best New Promotion.”
In January 2009, Joyner-Weems was promoted to director of advertising and promotions. In this role, she has taken the lead in creating and implementing multicultural and diversity initiatives, as well as developing comprehensive LGBT promotional programs. Her successes include the creation of Baltimore’s first Multicultural Guide, which focused on the richness of the city’s African-American heritage and its growing Hispanic and Asian-American culture. She also coordinated the development of Baltimore’s first-ever African-American tourism product, the Legends & Legacies Experience Pass. In 2013, Joyner-Weems facilitated the creation of Baltimore’s first expo designed to help families find resources to plan a reunion in the city, which was awarded “Best Event” by the Maryland Tourism Council.
In addition to receiving the 2012 Maryland’s “Top 40 Under 40 Leading Women” award from the Daily Record, Joyner-Weems was presented with the 2014 “Rising Stars” award from the Living Classrooms Foundation and the Baltimore Business Journal. The awards recognize outstanding young leaders for their career achievements and philanthropic efforts. She is a graduate of Morgan State University with a Bachelor of Science degree in marketing and communications.
Visit Baltimore is the official sales and marketing organization for Baltimore that generates economic benefits for stakeholders through the attraction of convention, group and leisure visitors. For more information, please visit http://baltimore.org.