Foundation will lead immersive tourism curriculum to mentor city student, guarantee employment

Tuesday, April 25, 2017 - 9:00am

Visit Baltimore and the Visit Baltimore Education & Training Foundation are pleased to announce a first-of-its-kind diversity apprenticeship program providing one recent student graduate unparalleled on-the-job experience followed by guaranteed employment. The highly competitive call-for-applicants opens today and closes May 30.   

Eligibility requirements include having (at least) an associate-level degree and one year of relevant industry experience through work, internship, etc. The program actively targets applicants from Baltimore city with an ethnic background and/or having a gender preference recognized as helping to ensure diversity.  

A 600-hour paid apprenticeship, anticipated to start after July 1, will provide substantial and holistic experience working across multiple departments within Visit Baltimore as well as similar industry partners such as a hotel; an attraction; and/or a convention, arena or other sports facility. Following successful completion, the apprentice is guaranteed employment with Visit Baltimore or another industry partner.

 “Our organization is excited to open its doors to a deserving young member of the Baltimore community who is ready to learn what our industry is all about,” said President and CEO of Visit Baltimore Al Hutchinson. “This type of learning experience and guaranteed job placement is unprecedented, and we are honored to be a pilot city chosen by Destination Marketing Association International to launch a Baltimore program.”

Visit Baltimore was selected as one of approximately seven apprenticeship cities for 2017 by Destination Marketing Association International (DMAI). DMAI, in partnership with the Destination & Travel Foundation, piloted the diversity apprenticeship in two cities last year with the founding goal of creating a culturally progressive and socially reflective tourism industry by exposing talented individuals from traditionally underrepresented communities to the vast scope of career opportunities available as well as positioning those individuals for success in a leadership capacity.  DMAI will assist Visit Baltimore, and all selected host destination marketing organizations, in providing the core program framework and support resources including partial funding. 

The Visit Baltimore Education & Training Foundation will manage the apprenticeship experience, first placing the apprentice with Visit Baltimore under the day-to-day supervision of a staff mentor for approximately 300 hours spread across multiple week-long placements in each of the organization’s core departments: Marketing and Communications, Convention Sales, Convention Services, Membership, Operations, Public Affairs and Research, and Executive Office.

The apprenticeship enhances the myriad programs already managed by the Visit Baltimore Education & Training Foundation. A 501(c)3 organization founded in 2014, the foundation is dedicated to promoting and supporting Baltimore city and its local tourism community and workforce.   

“Tourism is a vital part of not only Baltimore’s economy, but also its community,” said Allison Burr-Livingstone, executive director of the foundation and associate vice president of Public Affairs for Visit Baltimore. “The foundation is a vehicle to funnel Visit Baltimore’s commitment to supporting that vital industry, helping Baltimore’s young people and local residents of all ages start or build a career. The apprenticeship program complements what we are already doing while also elevating our programs to another level through this collaboration with DMAI.” 

The foundation is currently accepting applications for its third annual Academic Scholarship cycle with dollars available to support local students pursuing tourism-related degrees at regional institutions of higher learning. The foundation also offers professional development awards for local individuals and organizations every fall and invests in programs that educate the public about Baltimore’s unique history and heritage assets such as this coming May’s Tourism Week initiatives.

About the Visit Baltimore Education & Training Foundation

The Visit Baltimore Education & Training Foundation is an independent, 501(c)(3) public charity. Anyone can donate to the foundation to further the goal of helping Baltimore’s tourism community grow and thrive.

About Visit Baltimore

Visit Baltimore is the official sales and marketing organization for Baltimore that generates economic benefits for stakeholders through the attraction of convention, group and leisure visitors. For more information, please visit