The city’s destination sales and marketing arm hires public relations firm to revamp domestic media relations, boost national visitation
Friday, June 21, 2019 - 9:00am
(Baltimore, MD – June 20, 2019) – Visit Baltimore, the official destination sales and marketing arm for the nation’s largest independent city, announced its partnership today with a public relations agency of record. Visit Baltimore has selected TURNER, a full-service firm specializing in travel and lifestyle brands, to lead its domestic media relations.
“The TURNER team couldn’t be more excited about the opportunity to represent such a special city,” said Angela Berardino, TURNER’s Chief Strategy and Integration Officer. “We have a crew that includes Baltimore natives and can’t wait to help tell the city’s story far and wide.”
With tenured teams in New York, Chicago, Denver, Miami and Los Angeles, TURNER represents the world’s best hotels, resorts and destinations, as well as fashion, active lifestyle and modern outdoor brands. The firm has supported public relations efforts for an impressive roster of destinations, including the Bermuda Tourism Authority, Visit Houston and Tourism Toronto.
In partnership with Visit Baltimore’s in-house public relations team, TURNER will be responsible for proactively securing positive press that strengthens Baltimore’s reputation as a premier travel destination; the agency will also work to reinforce narratives that align with Visit Baltimore’s forthcoming destination rebrand, scheduled to be unveiled in spring 2020.
“TURNER’s rigorous data-driven approach, deep media connections and proven storytelling capabilities will help us deliver a public relations strategy that works in harmony with our evolving brand. With the support of TURNER and our marketing agencies, our priority is to weave together a cohesive and powerful narrative that celebrates the people and places that make Baltimore a distinctive and unforgettable destination,” said Sarah Schaffer, Chief Marketing Officer at Visit Baltimore.
TURNER will begin its work with Visit Baltimore effective July 1, 2019. To stay up-to-date with the latest Visit Baltimore campaigns and initiatives, please visit Baltimore.org and follow Visit Baltimore on Facebook, Instagram and LinkedIn.
About Visit Baltimore
Visit Baltimore is the official sales and marketing arm for the City of Baltimore. The 501(c)(6) organization generates economic benefits for stakeholders through the attraction of convention, group and leisure visitors. In 2017, spending by travelers totaled $5.7 billion in direct spending throughout the city, supporting 85,678 jobs and generating $717 million in state and city tax revenues. For more information, please visit Baltimore.org.