Wednesday, January 4, 2017 - 2:45pm

(BALTIMORE, MD) – Visit Baltimore is pleased to welcome Cassandra Miller and Erica Malanga to the marketing and communications teams, and promote Kimberly Alvarado to a new role at Visit Baltimore.

Cassandra Miller joins Visit Baltimore as the organization’s new content and publications manager where she is responsible for creating and managing content for Visit Baltimore’s publications, advertisements, website and other digital communications.

Miller joins Visit Baltimore after recent positions as entertainment editor of The Washington Post’s daily commuter paper, Express; public relations manager of Center Stage; and digital communications editor of the Greater Baltimore Committee. She has a degree in journalism from Boston University.

Erica Malanga joins the team in the role of social media manager. She is responsible for developing Visit Baltimore’s strategic social media and digital initiatives, and managing the brand awareness and online reputation of the organization.

Malanga joins Visit Baltimore from Planit ad agency where she’s held various social media roles since 2012. She earned a degree in communications from Saint Joseph’s University and is currently working towards a master’s degree in strategic communication from American University.

Kimberly Alvarado has started her new role as marketing manager, in which she will be responsible for website maintenance, event-oriented advertising and promotion and other duties related to fulfilling the goals of the marketing team. Alvarado previously worked as Visit Baltimore’s web and social media manager.

Alvarado is a graduate of the University of Baltimore, with a master’s degree in journalism from Georgetown University. Before joining the Visit Baltimore team, she worked as an advertising coordinator and social media specialist at Horseshoe Baltimore.

Visit Baltimore is the official sales and marketing organization for Baltimore that generates economic benefits for stakeholders through the attraction of convention, group and leisure visitors. For more information, please visit


Julia Watkins
[email protected]