About Us

Our Mission

At Visit Baltimore, our mission is to positively impact the quality of life of the people who live and work in the city. We do this by attracting visitor spending that creates jobs, supports local businesses and attractions and generates needed revenue for the city and state. We focus our marketing and sales efforts on telling the story of our vibrant and diverse destination to prospective visitors, proactively securing meetings and conventions for Baltimore, and emphasizing our city’s authentic flavor and community. We are a 501(c)(6) non-profit, funded primarily by visitor-paid hotel taxes.

What We Do

Visit Baltimore is the official destination marketing organization (DMO) for Baltimore. In this role, we:

• Inspire people to visit our great destination and to experience the products and services offered by our stakeholders.
• Generate economic benefits for the greater Baltimore region through the power of collaboration and partnership.
• Serve as the liaison between partners, customer and stakeholders.
• Provide stakeholders with the necessary tools and information to make their products and services competitive in the marketplace.
• Approach all of our work through the lens of social inclusion.

Who We Serve

• Members of the tourism industry such as hotels, restaurants and attractions.
• Customers such as meeting planners, tour operators, individual tourists and media.
• Stakeholders including government, citizens and partner organizations. Partner organizations represented include lodging, dining, arts, attractions, shopping, transportation, associations and government agencies.

Our Core Values

Visit Baltimore’s core values.

Meetings of the Board of Directors of the Baltimore Convention & Tourism Board:

• March 19, 2025
• June 25, 2025
• September 17, 2025
• November 19, 2025

Unless otherwise noted, all board meetings are on Wednesdays from 11 a.m. to 12:30 p.m.

If you need additional information, please contact Deborah Ivory, Board Administrator, at [email protected].

Board meetings may occasionally be closed if and as permitted in accordance with the Maryland Open Meetings Act.

At Visit Baltimore, we know that when people explore our neighborhoods, eat at an outstanding restaurant, stay at a world-class hotel, or get a taste of our booming arts scene, they see our city in a new light. This enthusiasm for Baltimore translates into small business sales, tax revenue, job creation, positive media attention and even a strong real estate market. 

• In 2023, more than 27.5 million people visited Baltimore for overnight and day trips, increasing by 2.9% from 2022. 75% of overnight travelers are repeat visitors.
• Domestic travel to Baltimore in 2023 generated $4 billion for the city’s economy according to data released by Longwoods International, a 7.4% increase from the previous year.
• The Baltimore Convention Center has been a key economic driver for the city and state, bringing in an estimated $115.7 million in economic impact through hosting 55 events in our 2024 fiscal year.

For examples of the positive press Visit Baltimore has earned, please visit our Baltimore Spotlight page.

To learn more about our impact, view the latest addition of our annual report below, or click here.