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Available Positions At Visit Baltimore

Director of Brand Marketing

The Director of Brand Marketing is responsible for the development, implementation and execution of consumer-facing campaigns—most notably, the creation and placement of advertising and the development of content in support of Visit Baltimore’s mission, vision and current strategic priorities. Under the direction of the CMO and working collaboratively with other departments, agencies and the marketing and communications teams, the Director will lead annual and seasonal media planning as well as the development and execution of strategically sound and data-informed creative campaigns and content marketing initiatives, ensuring ROI, message consistency and adherence to brand standards. The Director will supervise Visit Baltimore’s social media manager and publications manager, as well as a marketing manager responsible for project tracking. The Director maintains relationships with member hotels, attractions, restaurants, and other key partners while cultivating partnerships that maximize budget and align with Visit Baltimore’s objective to promote tourism and engage in smart ways with new and existing audiences.

The ideal candidate embraces the opportunity to create powerful campaigns and scroll-stopping content from ideation to execution. S/he is curious and up-to-date on marketing and content trends. S/he has proven experience directing integrated national campaigns for major brands, possesses a refined creative eye, and boasts expert-level knowledge of social media, branding and digital marketing best practices. At heart, s/he is a storyteller who cares about understanding audiences and what compels them. We’re looking for candidates who are highly personable, always accountable and intentionally collaborative—with the proven ability to thrive in a matrixed organization that fosters a fast-paced, results-based work environment.

Essential Duties and Responsibilities:

  • Develops, implements and executes, from concept to rollout, all leisure campaigns, programs and promotions, including but not limited to target markets such as general leisure, seasonal, special events, multicultural, LGBT and international.
  • Supervises the output of Visit Baltimore’s social media manager, ensuring that all content produced is consistent, qualitatively excellent, and considerate of the latest platform algorithms. Mentors and directs the social media manager, outlining and monitoring quarterly and annual performance goals.
  • In conjunction with the CMO, supervises the product output of Visit Baltimore’s publications manager, ensuring that all content produced is consistent, qualitatively excellent, and considerate of the latest best practices. Mentors the publications manager and direct her day-to-day operations, outlining and monitoring quarterly and annual performance goals.
  • Supervises the daily output of Visit Baltimore’s marketing manager, ensuring that all projects are tracked and produced on time, within budget and in line with KPIs and goals. Mentors and directs the marketing manager, outlining and monitoring quarterly and annual performance goals.
  • Works within budget; reviews and approves agency invoices, tracking expenditures against planned annual budget. Leads marketing department’s quarterly tracking session to assess campaign output against spend.
  • Develops and implements promotions and experiential pop-ups at targeted events.
  • Provides strategically sound direction to advertising agencies, ensuring that realistic KPIs have been set and monitored for campaigns.
  • Directs the creation of monthly status reports on campaigns, and lead status calls with agency partners.
  • Acts as the member liaison for co-op opportunities.
  • Directs and/or manages the solicitation of members for various marketing promotions.
  • Serves as liaison to LGBT Tourism Advisory Committee and Multicultural Advisory Committee; chairs meetings as required.
  • Provides updates and reports to senior management at team meetings, board meetings or other convenings.
  • Provides leadership and management aligned with organizational mission and core values.
  • Represents Visit Baltimore at community-related functions and meetings at the request of the Chief Marketing Officer, provides recommendations as to further action necessary. Serves as the primary point of contact for grant applications.
  • Complies with organizational policies and procedures; and performs other duties as assigned by the Chief Marketing Officer.

Basic Qualifications:

  • A minimum of seven years of relevant marketing experience in a fast-paced, consumer-driven company, or at a consumer-focused agency; DMO and/or travel and tourism experience preferred but not mandatory.
  • Prior experience managing and directing integrated campaigns with national and/or international reach.
  • Proven experience leading projects staffed by decentralized groups and teams, with the ability to collaborate effectively, whether virtually or in real life.
  • Confidence presenting ideas to and/or brainstorming with all levels within an organization.
  • Expert-level writing and speaking abilities; refined editing skills and knowledge of AP Style preferred.
  • Personal and professional experience using social media to enhance daily life.
  • Solid creative judgment and a drive to stay current with the latest tools, technologies and trends.
  • Proven experience managing vendor relationships, directing advertising promotions and designing and implementing marketing programs.
  • Must be able to successfully manage and mentor individuals and teams while juggling multiple projects and a range of priorities.
  • Robust passion for travel and tourism and a commitment to promoting the best Baltimore offers.

Interested candidates should forward their cover letter, resume and salary requirements to [email protected]. NO PHONE CALLS PLEASE. Visit Baltimore is an Equal Opportunity Employer.


Regional Director of Sales-Midwest

As a member of the Convention Sales team, the Regional Director of Sales – Midwest will assist in the procurement of booking convention sales business for the City of Baltimore. Work individually to cultivate new business and with Sales team to optimize existing business. The incumbent will be responsible and accountable for meeting and/or exceeding sales goals, and sales initiatives as defined in the annual sales and marketing plan. Initiate and maintain relationships with counterpart sales staff of all member hotel properties and the Baltimore Convention Center, and keep updated on city information, which may enhance and educate potential client’s decision to book their business in Baltimore. Direct all regional sales activity focused on assigned market within designated region; focus sales efforts on generating new citywide business opportunities for Baltimore and managing all aspects of the sales process including closing business. Guide and assist Regional Sales Manager in the region in the same core areas of responsibility. Act as primary point of contact for relevant market segment sales activities including tradeshows and direct sales initiatives. May lead and review the work of less experienced staff by providing mentoring, technical guidance and/or training in daily activities as the acknowledge expert on the market and customer issues. Home based office with 40-60% travel.

Essential Duties and Responsibilities:

  • Handle solicitation of all citywide convention groups encompassing multi-hotel properties simultaneously and space within the Baltimore Convention Center and the City of Baltimore. Responsible for pricing and negotiating Convention Center space on the customer’s behalf.
  • Responsible for closing business, meeting or exceeding event and room night quota and lead quota
  • Develop meaningful and robust FY action plans which are thorough and quantifiable. Utilize tools to evaluate and advance targeted business opportunities.
  • Responsible for attending industry trade shows, both local and out of town, conduct site inspections, conduct in-person sales calls monthly, participate in FAM trips and direct sales initiatives, represent Baltimore in any community functions and networking opportunities pertaining to convention marketing/sales or Visit Baltimore membership programs to further support team mission and goals
  • Maintain a working knowledge of the hospitality industry within the city of Baltimore. Maintain accurate account and booking information, as well as customer profiles in CRM.
  • Distribute leads to member hotel properties and the Baltimore Convention Center, and act as a liaison between member properties and the client.
  • Follow-up on all correspondence between hotels, convention center, attractions and clients.
  • Identify and qualify business for the city that meet booking criteria.
  • Comply with Company policies and procedures.
  • Provide leadership in areas of expertise.
  • Any other duties as assigned by Director of Citywide Sales.

Basic Qualifications:

  • Minimum of 7+ years’ experience in the hospitality industry with specific background in tradeshow market place, hotel or CVB experience strongly preferred;
  • Experience with the formal bid process, proven sales skills as they relate to sourcing new business, qualifying customers, lead development and follow-up, sales presentations and networking skills;
  • Must be familiar with the meetings industry and experienced with using assessments, rate negotiations, special deals, rebates and other negotiating tools;
  • Must have superior customer service skills with the ability to communicate at all levels;
  • Must be highly motivated, detail oriented and capable of handling multiple tasks at any one time as well as a proven track record of working independently;
  • Proficient in Microsoft Office products; 
  • Strong organizational and presentation skills;
  • Willingness to work irregular hours and travel out of town to trade shows and meetings required.

Interested candidates should forward their cover letter, resume and salary requirements to [email protected]. NO PHONE CALLS PLEASE. Visit Baltimore is an Equal Opportunity Employer.


Convention Registrar

Limited Part Time Position-As Needed Basis

Convention Registrar is a limited position that supports and services conventions and business meetings held in the Baltimore Convention Center or Baltimore area hotels on an as needed basis. This position performs various job duties including registration, database operation, information concierge, show office, room monitoring, cashiering, and more. The registrars are the “front-line” team that provides outstanding customer service and professional work in an effort to maximize a convention attendee’s positive experience in the Baltimore area.

Basic Qualifications:

  • Candidate should have 1-3 years customer service experience;
  • Ability to type accurately and at an appropriate speed;
  • Must be reliable and on time;
  • Must have flexible schedule, as Registrars need to be available all days of scheduled conventions and meetings in order to be considered for available work;
  • Must be able to follow directions and work professionally and cooperatively in a team environment;
  • Must be able to manage multiple responsibilities;
  • Must be able to adapt to change as position assignments may change throughout the day as directed by the meeting planner;
  • Strong interpersonal and oral communication skills;
  • Previous cash handling experience preferred.

Interested candidates should forward their cover letter and resume to: [email protected]. Visit Baltimore is an Equal Opportunity Employer. No phone calls please.


Digital Content Intern - Spring

Description
To start end of January or early February

Visit Baltimore is looking for a qualified intern to join our marketing team this Spring starting in January 2019. Our intern will assist the Director of Web Marketing, Content & Publications Manager and the Multimedia Marketing Manager.

Upon completion of the internship at Visit Baltimore, each student will leave with valuable “real world” experience in a fast-paced setting, written pieces for their portfolios, and a variety of professional skills and accomplishments to add to their resumes in the areas of marketing, tourism and multimedia content development.

Responsibilities:

  • Research, write and edit monthly and weekly event roundups for publication on our website Baltimore.org
  • Contribute to the research, writing and editing of other online articles for Baltimore.org
  • Assist with website uploads and editing using basic HTML coding
  • Assist with basic website updates and maintenance and sourcing photos
  • Assist with equipment preparation and set-up for off-site video shoots
  • Brainstorm new ideas for digital content
  • Share feedback on new content creation

Requirements:

  • We are looking for juniors or seniors interested in a career in digital marketing, tourism, multimedia journalism or web development. 
  • We ask our intern to commit to 10-15 hours or 2-3 days per week.
  • Our intern should be able to work quickly and efficiently on a deadline and must have strong writing and editing skills.
  • Experience with Adobe Photoshop
  • Experience with HTML coding, digital video creation and MS Office Suite a plus.

To apply for this internship, please email a resume and writing sample to Deanna Martino at [email protected].

About Visit Baltimore
Visit Baltimore is the official sales and marketing organization for Baltimore that generates economic benefits for stakeholders through the attraction of convention, group and leisure visitors. For more information, please visit www.baltimore.org.


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