Visit Baltimore Launches Safe Travel Campaign

Media
 |  Press Releases

Thursday, November 12, 2020

(Baltimore, MD – Nov. 12, 2020) – Visit Baltimore, the official destination sales and marketing organization for Baltimore, is pleased to announce the launch of its safe travel campaign encouraging those along the I-95 corridor and in the Greater Baltimore region to safely explore Charm City this fall and winter. The campaign will debut on Monday, November 16.

Thanks to a $5 million investment from the City of Baltimore, the campaign will include television, print, radio, billboards, direct mailings and online advertisements. The campaign will conclude by end of year and is made possible by federal stimulus funds from the 2020 CARES Act, which is specifically aimed at scaffolding COVID-19 recovery efforts and supporting the industries hardest hit by the pandemic.

Visit Baltimore partnered with local creative agency TBC to produce the campaign, which features the following businesses:

  • Baltimore Museum of Art
  • B. Willow
  • Creole Soul
  • Doubledutch Boutique
  • National Aquarium
  • R. House
  • Reginald F. Lewis Museum
  • Sagamore Spirit Distillery & Sagamore Pendry Baltimore
  • Taharka Brothers
  • The Wine Collective

The campaign creative features health precautions in place at local businesses to enhance the health and safety of visitors and guests. In addition to promoting mask-wearing, the campaign encourages visitors to practice social distancing and other safe practices for navigating the city. Audio in the campaign features employees from the highlighted businesses and the voice-over is narrated by Baltimore writer, spoken word artist and speaker Kondwani Fidel.

To learn more about tourism in Baltimore during these unusual times, please visit baltimore.org/covid-19-updates-resources/

 

About Visit Baltimore

Visit Baltimore is the official sales and marketing arm for the City of Baltimore. The 501(c)(6) organization generates economic benefits for stakeholders through the attraction of convention, group and leisure visitors. In 2019, spending by travelers totaled $6 billion in direct spending throughout the city, supporting 86,827 total jobs and generating $750 million in state and city tax revenues. For more information, please visit Baltimore.org.

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CONTACT:
Jessie Walker
Visit Baltimore
[email protected]
410-659-7032