Posted on November 18, 2015
It's a Waterfront Life officially kicked off the holiday season on Friday, November 13, with the opening of the Pandora ice rink. The campaign is a partnership between the Waterfront Partnership of Baltimore and Visit Baltimore that draws visitors and residents to the Inner Harbor waterfront for holiday activities and fun.
This year, the ice skating rink is in a new location at the top of the amphitheater, and the German Christmas market has added a number of new offerings. For full details, visit itsawaterfrontlife.org.
It's a Waterfront Life is promoted through print, radio and digital ads as well as brochures and postcards and other promotional events.