Under Armour & UNLESS Debut The Regenerative Future, Exclusively at Baltimore Brand House
The immersive “Protect This Earth” installation that turned heads at Milan Design Week is making its U.S. debut—exclusively at the Under Armour Brand House in Baltimore.
Under Armour and zero-plastic pioneer UNLESS have teamed up on a first-of-its-kind capsule: a fully regenerative sportswear collection made entirely from plants. No plastic. No waste. Designed to perform—then decompose.
THE DETAILS
Location: Under Armour Brand House, 101 Performance Dr., Baltimore
Launch Date: April 22 (Earth Day)
Store Hours: 10 AM – 9 PM
Availability: In-store only through mid-June or until sold out. Not available online or any other retail locations.
The capsule features hoodies, tees, and shorts across men’s, women’s, and unisex styles ($30–$160). Select elements of the original Milan installation—including the immersive “Protect This Earth” experience—will be reimagined in-store, giving visitors a deeper look at the product lifecycle from plants to performance to compost.
