Posted on April 9, 2015
Visit Baltimore recently announced the launch of “My BMore,” a new meetings and tourism campaign featuring the genuine experiences of well-known personalities who have authentic connections to the city. The first round of ads features actors Josh Charles, Johnathon Schaech and two-time Emmy winner Julie Bowen; Oscar, Golden Globe and Grammy award winner Common; TV personality Mike Rowe; BSO Music Director Marin Alsop; former Harlem Globetrotter Choo Smith; Hall of Famer Cal Ripken, Jr.; and business leader Kevin Plank. The campaign was unveiled to the media on Thursday April 2 by Mayor Stephanie Rawlings-Blake, Baltimore Convention and Tourism Board Chair John Frisch and Visit Baltimore at a press conference. It will be launched to the meetings and trade market on Thursday April 9 at ASAE’s Springtime Expo in Washington, D.C., where the campaign will be integrated into Visit Baltimore’s booth design.
Developed by Baltimore agency TBC, the “My BMore” campaign is an extension of the new Visit Baltimore logo offering applications for both leisure messages like “Play More,” “Explore More” and “Discover More” and the new meetings execution of “Meetings with More.” Full-page ads will be placed in national magazines such as New York Times “T” Magazine, the Washington Post Magazine, Ebony, Oprah, and Better Homes and Gardens. For more information, view the press release HERE or check out the campaign online.