“My BMore” was a meetings and tourism advertising campaign showcasing the city through the genuine experiences of well-known personalities who were either born in the area or have authentic connections to the city. The ads featured actors Josh Charles, Johnathon Schaech and two-time Emmy winner Julie Bowen; Oscar, Golden Globe and Grammy award-winner Common; TV personality Mike Rowe; BSO Music Director Marin Alsop; former Harlem Globetrotter Choo Smith; Hall of Famer Cal Ripken, Jr.; and business leader Kevin Plank.
Each ad showcased a different aspect of the city that resonates with each personality from family-friendly attractions to arts and culture, and history and heritage sites to food, neighborhoods, sports and more. The campaign raised awareness of all that Baltimore offers as a meeting and tourism destination and aimed to entice potential travelers to begin planning their next meeting, convention or visit in Baltimore.
MyBmore Behind the scenes video
The MyBMore campaign ended at the end of 2017, but Visit Baltimore has continued its mission by focusing on social media and using #MyBmore. This new campaign encourages residents to share what they love about Baltimore, and show visitors how to explore the city like a local through user generated content on social media. To follow along and learn how you can get involved, visit baltimore.org/mybmore.