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Hairspray Media Efforts Roundup

Posted on December 14, 2016

The Visit Baltimore communications and marketing teams have been hard at work promoting Baltimore as a destination in conjunction with the debut of Hairspray Live! on NBC December 7. A landing page for all things quirky about Baltimore was created to showcase Hairspray-themed cocktails and hotel packages, along with some of John Waters' favorite places in Baltimore, plus a new video highlighting unique Baltimore spots with custom dance moves called "Show Your B-Side."

On the night of the show, Visit Baltimore was at the Hairspray Live viewing party at Café Hon as director of communications Kelly Nagle gave viewers a virtual experience through Facebook Live videos, which can be seen here.

The teams' efforts also garnered national and local media attention from the Washington Blade, Mercury News, The Drink Nation, WBAL, Baltimore Magazine and more.