Posted on May 25, 2016
The Maryland Office of Tourism Development (OTD) has contracted with NEXTFactor Enterprises Inc. to conduct a statewide tourism assessment and five regional assessments using its DestinationNEXT web-based diagnostic tool.
The assessment is based on 20 variables related to destination strength and community support and engagement. By objectively measuring these factors, DestinationNEXT empowers OTD, destination management organizations and their industry partners to identify strengths, priorities and areas for potential improvement, and to develop strategies for future growth.
OTD and the DestinationNEXT team will be conducting a series of workshops across Maryland in May and June to solicit feedback from the tourism and hospitality community. Workshops will take place from 9:30 a.m. to 1:00 p.m., and all are welcome to attend. To register, please visit industry.visitmaryland.org and click on the registration button after the regional workshop you would like to attend. If the link fails, please email [email protected] and include your name, agency or business, email, and the regional workshop you plan to attend.