Blog

Summer Marketing Campaign Invites Exploration and Overnight Stays

Posted on August 14, 2018

This summer Visit Baltimore encouraged travelers and locals alike to "Experience The Baltimore They're Missing" with Stay & Play hotel packages through digital advertising and marketing tactics like Connected TV, movie theater commercial streaming and radio promotions. We're pleased to share that the summer marketing campaign generated 15 million media impressions, marking a 750 percent increase year-over-year. This is due in large part to a 116 percent in-kind media support increase from our generous tourism partners including the National Aquarium, the Baltimore Orioles and Urban One Radio.