Summer Marketing Update

Posted on July 29, 2015

Visit Baltimore - Common AdVisit Baltimore has committed all available resources to the promotion of Baltimore this summer. In June we relaunched the "My BMore" campaign featuring nine celebrities sharing what they love most about the City from our amazing multicultural attractions, historic sites, museums and cultural programs to family friendly events and culinary offerings.

These ads are running on Pandora radio and are featured weekly in daily newspapers in Washington, D.C., Philadelphia, Harrisburg, and Bergen County, NJ. We're also running event driven ads in AAA World, Harrisburg Magazine, Philadelphia Magazine, Susquehanna Style, Metro Weekly, Washington Blade, Philadelphia Gay News and the Washingtonian that highlight special events including the African American Festival, Artscape, Baltimore Pride, Family Reunion Expo, and the Summer Antiques Show for example, along with new exhibitions like the Living Seashore at the National Aquarium and the upcoming Paul Simon exhibit at the Jewish Museum of Maryland. We have a multicultural campaign in place that includes print, radio, outdoor and digital buys in Philadelphia, Washington, D.C., and Richmond.

We have also amped up our local messages. Once again we've partnered with Downtown Partnership of Baltimore in the promotion of Summer Restaurant Week, waiving the marketing fee for all restaurants. We have a new partnership in place with Ripken baseball for both the Aberdeen Ironbirds and youth tournaments that includes radio and video at the stadium, as well as program ads and digital ads on the website. And we're encouraging visitors to take advantage of our Stay + Play packages, including hotel and B&B discounts and packages, and discounted offers from our retail, attraction, restaurant and museum partners for both staycations for locals and weekend getaways in the regional markets. Click here to see a full media schedule. These paid efforts are supplemented by strategic earned media efforts that have garnered coverage on Travel +, the Huffington Post, Southwest the Magazine, the Wall Street Journal, AAA World and Conde Nast Traveler to name a few.

My BMore Campaign

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